![]() ![]() Pinterest might add value when a user selecting home décor ideas gets higher-quality recommendations compared to Google search results and interior design magazines. So one potential “aha moment” might be a group call where nobody had any technical glitches. These users are the litmus test of value.įor example, the added value of Zoom might be high connection quality compared to the alternatives. How does your product create added value compared to each of those alternatives?īy far the best way of answering these questions is to hold in-depth JTBD interviews with users who see the value of your product and use it regularly.What alternatives are currently available for accomplishing that “job”?. ![]() For what “job” (in the JTBD sense of the word) does your product have a strong product/market fit?.Here are a few starter questions for thinking where your aha moments might be: Starting the search for the “aha moment” with qualitative methods We will be demonstrating how this approach can identify an “aha moment” specific to a particular use case. Without this information you probably won’t be able to understand the user’s motivation or create mechanisms for surfacing value.Ī better approach, then, is to spot potential “aha moments” with qualitative methods and fine-tune them with quantitative methods. You fail to get the user context, alternatives available to the user, or added value. Second, if you look only at metrics, you lose a lot of important information.Quantitative-only methods will overlook these entirely. ![]()
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